With 18 semesters of collegiate teaching experience as instructor of record, I bring both academic rigor and professional practice into every course I teach. My goal is to prepare students to think critically, communicate ethically, and advocate purposefully in a rapidly evolving media landscape.
Teaching Philosophy
I approach teaching as a collaborative partnership built on curiosity, accountability, and mutual respect. My classroom is a place where students are encouraged to question assumptions, explore diverse perspectives, and develop their own voice as communicators and advocates.
Drawing on my background in both academic research and professional digital media strategy, I bridge theory and practice in ways that are immediately applicable. Students leave my courses with not only conceptual frameworks but also tangible skills — from writing and research to campaign planning and ethical decision-making.
I am committed to inclusive pedagogy, online course development, and mentoring students at all levels. I hold training in ethical research and have extensive experience developing and teaching hybrid and fully online courses.
Courses Taught
Undergraduate Courses
-
PRPublic Relations Research Methods
Introduction to primary and secondary research methods applied to public relations practice, including surveys, focus groups, content analysis, and analytics.
-
PRPR Writing
Craft and strategy behind public relations writing across platforms — news releases, pitch letters, social media copy, executive communication, and campaign materials.
-
PRSocial Media Strategy
Strategic use of social media for organizations and brands, including platform-specific content strategy, analytics, influencer relations, and measurement frameworks.
-
PRPublic Relations Campaigns
End-to-end development of integrated PR campaigns — from research and goal-setting through strategy, tactics, budgeting, and evaluation. Includes client-based projects.
-
PREthics in Public Relations
Examination of ethical frameworks, professional codes of conduct, and real-world case studies in public relations, corporate communication, and digital advocacy.
Graduate Courses
-
PR/GRADAdvanced Public Relations Research
Graduate-level treatment of quantitative and qualitative research design, with emphasis on experimental methods, survey research, and academic publication norms.
-
PR/GRADStrategic Communication & Digital Media
Critical exploration of digital campaign strategy, data analytics, user experience design, and brand communication in the context of emerging platforms and technologies.
Pedagogical Approach
Collaboration & Active Learning
I design courses around collaborative projects, case analyses, and applied assignments that mirror real professional contexts. Students work in teams to simulate agency environments, complete client-facing campaigns, and present findings to external stakeholders.
Ethics & Advocacy Integration
Ethical reasoning is woven throughout my curricula — not reserved for a single lesson but embedded in every decision students make about communication strategy, message design, and audience engagement. I challenge students to think about who is served by their communication choices.
Online & Hybrid Pedagogy
I have extensive experience developing and facilitating online and hybrid courses. I hold training in best practices for online course design and am committed to creating equitable, accessible learning experiences regardless of format.
Mentorship & Student Support
I am committed to advising students on research opportunities, professional development, and career paths. I actively encourage students to engage with professional organizations like PRSSA (Public Relations Student Society of America) and to pursue internship and conference presentation opportunities. I welcome inquiries from prospective graduate students whose interests align with my research areas.