My research sits at the intersection of public relations, ethics, digital advocacy, and emerging technology. I am particularly interested in how organizations communicate about social issues, how crises spread and evolve, and how new technologies — especially AI — are reshaping strategic communication practice.
Research Areas
Corporate Social Advocacy (CSA)
Investigating how organizations engage in social and political issues — examining issue ownership, message authenticity, valence, arousal, and stakeholder behavioral intentions.
Crisis Communication
Exploring "crisis spillover" effects, crisis history framing, and how organizations strategically manage crises that spread across industries or stakeholder groups.
AI & Emerging Technology
Examining AI disclosure in strategic CSR communication — how narratives, source labels, and message transparency influence organizational perceptions and behavioral intentions.
Nonprofit & Public Interest Communication
Studying nonprofit crisis response, CSR partnerships, and the intersection of consumer values, CSR intentions, and prosocial communication.
Publications
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A View from the Other Side
Book chapter
2026 -
Mobilizing supportive stakeholders: applying the social identity model of collective action (SIMCA) to corporate social advocacy
Journal of Communication Management · Journal article
2025 -
AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions
International Journal of Strategic Communication · Journal article
2025 -
Improving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X
International Journal of Information Technology · Journal article
2025 -
Examining the impact of corporate social advocacy (CSA) issue ownership and message content on authenticity perceptions and behavioral intentions
Corporate Communications: An International Journal (CCIJ) · Journal article
2025 -
Saying the Right Things to the Right Audience: The Influence of Message Strategy and Consumer Demographics on Reactions to Corporate Social Advocacy (CSA) Communications
International Journal of Business Communication · Journal article
2025 -
"Save Our Spikes": Social Media Advocacy and Fan Reaction to the End of Minor League Baseball
Communication & Sport · Journal article
2024 -
A new framework for managing "crisis spillover" as a type of sticky crisis: Initial insights from a crisis communication expert panel
Public Relations Review · Journal article
2024 -
A Conversation About the Future of CSR Communication Research
Book chapter
2022 -
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience
Public Relations Review · Journal article
2022 -
Tracking the Path of the Green Consumer: Surveying the Decision-Making Process from Self-Transcendent Values to Supportive CSR Intentions
Sustainability · Journal article
2022 -
Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions
Public Relations Review · Journal article
2022 -
For the love of lists: identifying the effects of listicle type and length
New Review of Hypermedia and Multimedia · Journal article
2021 -
Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification
International Journal of Strategic Communication · Journal article
2021 -
The roles of donation experience and advocacy: extending the organization-donor relationship model
Journal of Communication Management · Journal article
2021 -
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
Journal of Product & Brand Management · Journal article
2020 -
Can We Nudge Users Toward Better Password Management? An Initial Study
ACM Conference on Human Factors in Computing Systems · Conference paper
2018
Publication list synced from ORCID on 2026-06-11.
Awards & Recognition
Selected Conference Presentations
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2025
AI Disclosure in CSR Communication International Public Relations Research Conference (IPRRC)
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2024
Crisis History and Corporate Social Advocacy: Examining Spillover Effects International Public Relations Research Conference (IPRRC)
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2024
Framework for Crisis Spillover Management Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference
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2023
Corporate Social Advocacy and Issue Ownership AEJMC Annual Conference, Washington, D.C.
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2022
Designing Effective CSA Campaigns: Valence, Arousal, and Issue Salience AEJMC Annual Conference; IPRRC
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2022
CSR Partnerships and Nonprofit Supportive Intentions International Communication Association (ICA) Annual Conference
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2021
Green Consumers and Self-Transcendent Values in CSR AEJMC Annual Conference
Journal Reviewing
Ad-hoc reviewer for the following journals (review counts shown in parentheses, synced from ORCID):
- International Journal of Strategic Communication (3)
- Journal of Applied Communication Research (1)
- Journal of Communication Management (3)
- Journal of Public Relations Research (1)
- Nonprofit and Voluntary Sector Quarterly (1)