My research sits at the intersection of public relations, ethics, digital advocacy, and emerging technology. I am particularly interested in how organizations communicate about social issues, how crises spread and evolve, and how new technologies are reshaping strategic communication practice.
Research Areas
Corporate Social Advocacy (CSA)
Investigating how organizations engage in social and political issues — examining issue ownership, message authenticity, valence, arousal, and stakeholder behavioral intentions.
Crisis Communication
Exploring "crisis spillover" effects, crisis history framing, and how organizations strategically manage crises that spread across industries or stakeholder groups.
AI & Emerging Technology
Examining AI disclosure in strategic CSR communication — how narratives, source labels, and message transparency influence organizational perceptions and behavioral intentions.
Nonprofit & Public Interest Communication
Studying nonprofit crisis response, CSR partnerships, and the intersection of consumer values, CSR intentions, and prosocial communication.
Publications
-
Boycotts, Backlash, and Brand Credibility: A Case Study of Target's DEI Rollback
In Y. Kim, S. Meganck, C. Hickerson, & Y. Huang (Eds.), Case Studies in Corporate Social Responsibility and Advocacy: Excellence in Action (Cognella) · Book chapter
In press -
Communicating with and Understanding Employees Using Artificial Intelligence
In C. S. B. Ngai & W. Yu (Eds.), AI in Corporate Communication: Navigating Strategies, Challenges, Impact and Ethics (Routledge) · Book chapter
In press -
"More than Statistics": Community Advocacy Responses to the Contraction of Minor League Baseball and the Role of (In)Efficacy
Journal of Public Interest Communications · Journal article
Accepted -
A View from the Other Side
Book chapter
2026 -
Mobilizing supportive stakeholders: applying the social identity model of collective action (SIMCA) to corporate social advocacy
Journal of Communication Management · Journal article
2025 -
AI Disclosure in Strategic CSR Communication: Examining the Impact of Narratives, Source Labels, Message Transparency, and Organizational Perceptions on Behavioral Intentions
International Journal of Strategic Communication · Journal article
2025 -
Improving nonprofit engagement on social media: Using big data, machine-learning, and sentiment analysis to evaluate leading nonprofits’ message strategies on Twitter/X
International Journal of Information Technology · Journal article
2025 -
Examining the impact of corporate social advocacy (CSA) issue ownership and message content on authenticity perceptions and behavioral intentions
Corporate Communications: An International Journal (CCIJ) · Journal article
2025 -
Saying the Right Things to the Right Audience: The Influence of Message Strategy and Consumer Demographics on Reactions to Corporate Social Advocacy (CSA) Communications
International Journal of Business Communication · Journal article
2025 -
When Employers Speak Out: Examining Effects of Corporate Social Advocacy Through Belief Match, Organizational Identification, and Authenticity
Management Communication Quarterly · Journal article
2025 -
"Save Our Spikes": Social Media Advocacy and Fan Reaction to the End of Minor League Baseball
Communication & Sport · Journal article
2024 -
A new framework for managing "crisis spillover" as a type of sticky crisis: Initial insights from a crisis communication expert panel
Public Relations Review · Journal article
2024 -
A Conversation About the Future of CSR Communication Research
Book chapter
2022 -
Designing effective corporate social advocacy campaigns using valence, arousal, and issue salience
Public Relations Review · Journal article
2022 -
Tracking the Path of the Green Consumer: Surveying the Decision-Making Process from Self-Transcendent Values to Supportive CSR Intentions
Sustainability · Journal article
2022 -
Understanding how corporate social responsibility partnership factors influence nonprofit supportive intentions
Public Relations Review · Journal article
2022 -
For the love of lists: identifying the effects of listicle type and length
New Review of Hypermedia and Multimedia · Journal article
2021 -
Strategic Nonprofit Communication: Effects of Cross-Sector Corporate Social Responsibility (CSR) Alliances on Nonprofits and the Mediating Role of Social-Objectives Achievement and Consumer Brand Identification
International Journal of Strategic Communication · Journal article
2021 -
The roles of donation experience and advocacy: extending the organization-donor relationship model
Journal of Communication Management · Journal article
2021 -
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
Journal of Product & Brand Management · Journal article
2020 -
Can We Nudge Users Toward Better Password Management? An Initial Study
ACM Conference on Human Factors in Computing Systems · Conference paper
2018
Publication list synced from ORCID on 2026-10-13.
Awards & Recognition
Conference Presentations
-
2026
Legitimizing AI through Environmental CSR: Effects on Public Attitudes and Intentions Paper, Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference
-
2026
When the Past Persists: Why Crisis History Matters in Corporate Social Advocacy Paper, International Public Relations Research Conference (IPRRC)
-
2025
Resisting Surveillance Capitalism: Disrupting and Repurposing AI Tools Paper, European Communication Research and Education Association (ECREA) Communication & Democracy Section Off-Year Conference
-
2025
Crisis Spillover as a 'Sticky Crisis' amongst Voting Machine Manufacturers Paper, International Public Relations Research Conference (IPRRC)
-
2024
AI For Social Good? Examining Perceptions of AI-Source Labels and Narratives within CSR Messages Poster, Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference
-
2024
Corporate Conscience: Applying Ethics of Care Informed Crisis Responses to Corporate Social Advocacy Backlash Paper, International Communication Association (ICA) Annual Conference
-
2024
Incentivizing Privacy Practices: Applying Privacy-as-Trust to the Organizational-Public Relationship Model Paper, International Communication Association (ICA) Annual Conference
-
2024
Storytelling, AI, and Transparency in Public Relations for Social Change Paper, International Public Relations Research Conference (IPRRC)
-
2023
Empowering Employees: Applying Organizational Identification Theory to Corporate Social Advocacy for LGBTQ+ Rights Paper, AEJMC Annual Conference, Top Paper Panel for the LGBTQ+ Interest Group
-
2023
Mobilizing Supportive Stakeholders: Applying the Social Identity Model of Collective Action (SIMCA) to Corporate Social Advocacy Poster, AEJMC Annual Conference
-
2023
Pandemic Lessons from Nonprofit Leaders: Insights from and for Community Resilience in Appalachia Poster, AEJMC Annual Conference
-
2023
The Medium is the Message: Testing the Effect of Corporate Social Advocacy (CSA) Messages and Call-to-Action Statements on Advocating Behavioral Intentions Paper, International Public Relations Research Conference (IPRRC)
-
2022
Refining the Definition of Crisis Spillover: Reconceptualization and Insight Generation via an Expert Panel Paper, The Spillover Effect of Crises Research Symposium, Erasmus Research Centre for Media, Communication, and Culture, Erasmus University, Rotterdam
-
2022
The Commodification of Protest in the Twenty-First Century Poster, International Communication Association (ICA) Annual Conference
-
2022
Mixed-Methods Approach to Understanding Fan Advocacy in the Effort to Save Minor League Baseball (MiLB) Paper, International Communication Association (ICA) Annual Conference
-
2022
"Save Our Spikes": Social Media Advocacy and Fan Reaction to the End of Minor League Baseball (MiLB) Paper, International Association for Communication and Sport Summit
-
2022
Improving Nonprofit Engagement on Social Media: Using Big Data, Machine-Learning, and Sentiment/Emotion Analysis to Evaluate Leading NPO Message Strategies Paper, International Public Relations Research Conference (IPRRC)
-
2021
Tracking the Path of the Green Consumer: Surveying the Decision-Making Process from Self-Transcendent Values to Supportive CSR Intentions Poster, National Communication Association (NCA) Annual Convention
-
2021
It's OK to Not Feel OK: Representations of Mental Health in Advertising Paper, AEJMC Annual Conference (virtual)
-
2021
Designing Effective Corporate Social Advocacy Campaigns Using Issue Salience, Emotional Intensity, and Emotional Valence Paper, International Communication Association (ICA) Annual Conference (virtual)
-
2021
Corporate Social Responsibility for Nonprofits: The Roles of Short-Duration Partnerships, Commitment, Satisfaction, and Mission Accomplishment Paper, International Communication Association (ICA) Annual Conference (virtual)
-
2020
The Need for Social Media "Influectuals" in Science Communication Poster, AEJMC Annual Conference (virtual)
-
2020
How CSR Partnerships Affect Nonprofit Organizations (NPOs): The Mediating Role of Consumer-Brand Identification, CSR Motives, and NPO Social Objective Achievement Poster, AEJMC Annual Conference (virtual)
-
2020
Capitalizing on Clickbait: Identifying the Effects of Listicle Type, Length, and Sponsorship Paper, International Public Relations Research Conference (IPRRC)
-
2019
Volunteer Motivation Fulfillment: The Antecedents and Outcomes Poster, AEJMC Annual Conference
-
2019
Donation Experience and Advocacy: Extending the Organization-Donor Relationship Model Paper, International Communication Association (ICA) Annual Conference
-
2019
Countering Misinformation on Social Media: How Stakeholders' Attitudes and Behavioral Intentions are Influenced by Source and Supporting Evidence of the Rebuttal Message Paper, International Public Relations Research Conference (IPRRC)
-
2018
Combatting Fake News: Examining the Role of Crisis Response Strategies and Issue Involvement in Refuting Misinformation on Social Media Paper, AEJMC Annual Conference
-
2018
Can We Nudge Users Toward Better Password Management? An Initial Study Paper, ACM CHI Conference on Human Factors in Computing Systems
Media & Public Writing
-
Research in Progress: Why and How Should Companies Communicate Their Corporate Social Advocacy?
Arthur W. Page Center · Blog post
2021 -
Forward Motion: The Fourth Industrial Revolution Is Happening Now
Forbes · Media mention
2021 -
Exploring Fan Advocacy in Sport: "Save Our Spikes" and the Proposal to Change MiLB
Clemson University, Sports Insight blog · Blog post
2020 -
Getting to Know You: Personalization for Your Nonprofit
Sanky Communications · Blog post
2017 -
Bahrain's Impressive Foray into the Tourism Industry
MarcoPolis · Industry article
2013 -
Women's Rights in Kurdistan: Special Report
MarcoPolis · Industry article
2013
Journal Reviewing
Peer reviews verified on ORCID (review counts in parentheses). See the Involvement page for the full list of journals I review for.
- International Journal of Strategic Communication (3)
- Journal of Applied Communication Research (1)
- Journal of Communication Management (3)
- Journal of Public Relations Research (1)
- Nonprofit and Voluntary Sector Quarterly (1)
- Public Relations Review (2)