Assistant Professor of Public Relations
College of Journalism and Communications
University of Florida
Public interest communicator specializing in public relations; specifically innovations in digital communication and advocacy scholarship. Over 4 years of experience as a digital media strategist with a strong background in campaign development, research and analytics, and branding for digital channels. Values collaboration, accountability, and fostering curiosity through education.
At a Glance
WHAT I BRING TO THE TABLE
SKILLS & ACHIEVEMENTS
10 peer-reviewed academic publications & 25 presented conference papers & posters.
Digital Campaign Strategy; including Search Engine Marketing/Optimization, Retargeting, Social Media Marketing, User Experience, and Campaign Integration.
14 Semesters of Collegiate Teaching Experience as the Instructor of Record
Experience with Online Pedagogy and Online Course Development for Higher Education
Training in Ethical Research and Pedagogy
EXPERIENCE
Ph.D. Mass Communications, Pennsylvania State University, 2023
M.A. Media Studies, Pennsylvania State University, 2019
Pennsylvania State University, 2008 – 2012
B.A. International Politics with Honors
B.A. Theatre with Honors
Minor in French and Francophone Studies
Strategic Communications Professional: Campaign Management, Data Analytics, Copywriting, Marketing & Consulting
2012 – 2017
Lastest news
WHAT I'VE BEEN UP TO
ICA 2024
This year I had two solo authored works presented at ICA in the Gold Cost. Thank you for all who attended the sessions and provided such great feedback!
AEJMC 2024
My first lead-authored paper was presented as a part of a Public Relations Division poster session this year and looks at AI source labels and narrative CSR messages!
